“Ford promises not to sell your driving habits to data brokers”

Key points

• Ford vows not to sell customer driving data to third-party data brokers.
• The promise emphasizes data aggregation, anonymization and clear information for users.
• Ford pledges user control over how much data is shared with options to adjust.
• The pledge follows GM's $220 million settlement over similar data-sharing claims.
• Experts note FTC enforcement can action if Ford breaches the promise.