OriginalSourceDigidayLeanUnratedCredibilityUnratedPublished05:01 UTCSourceDigidayLeanUnratedCredibilityUnratedPublished05:01 UTC
“Giggly Squad’s SiriusXM deal signals a shift from podcast networks to creator ecosystems”
SiriusXM signs a multi-year, reportedly $160 million deal with Giggly Squad.
Key points
- SiriusXM signed a multi-year deal with Giggly Squad for their podcast.
- The deal is reportedly valued at about $160 million.
- Giggly Squad sold out four Madison Square Garden live shows.
- Industry figures say platforms now favor creator-led ecosystems over networks.
- SiriusXM explores video, social, and live events to expand creator partnerships.
How it got here
Digiday publishes the article.
concise reads it.