concise.
OriginalSourceDigidayLeanUnratedCredibilityUnratedPublished05:01 UTCSourceDigidayLeanUnratedCredibilityUnratedPublished05:01 UTC

“Ad Tech Briefing: Google’s AI-reckoning”

Alphabet’s Q3 revenues near $127.6B; ad-tech slower amid AI push

Key points

  • Alphabet reported Q3 total revenues near $127.6 billion, up 25% year over year.
  • Search & other revenues rose 12% to $63.35 billion, AI Mode monetization slower.
  • Advertising revenue, including YouTube and Network, declined as a share of Alphabet's total.
  • Alphabet shares fell about 12.6% after earnings, wiping nearly $500 billion in value.
  • AI Mode queries are longer; monetization remains lower, with plans to expand ads.
Read at Digiday

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concise. — Article, Digiday’s original