OriginalSourcePrdailyLeanUnratedCredibilityUnratedPublished14:14 UTCSourcePrdailyLeanUnratedCredibilityUnratedPublished14:14 UTC
“The Scoop: New data shows what’s changed in GEO. It’s still good news for PR.”
New data shows GEO changes; PR remains favorable.
Key points
- 84% of AI citations come from unowned, unpaid media sources.
- Owned media accounts for 15% of citations; paid media 0.3%.
- ChatGPT favors government content; Perplexity leans on journalistic content.
- Search behavior shifts may require broader media relations for GEO.
- Reddit will require login to read content to boost personalization.
How it got here
Prdaily publishes the article.
concise reads it.