“7 high-performance writing and content strategy tips for communicators in 2027”

Key points

• Experts share tips for picking stories, brand voice and leadership impact.
• Create a brand persona as a fictional character for consistent voice.
• Use customer data and questions to craft unique, non-generic copy.
• Evaluate stories with audience value, ROI and newsworthiness before investing.
• Follow data, trends and past wins to guide content initiatives.