Lula’s social media campaign helps him win Brazil’s election.
Six major outlets report on the role of Lula’s online campaign.
OriginalSourceThe ConversationAustraliaLeanCenter-leftCredibilityPublished22:15 UTCRatings: AllSides, MBFCSourceThe ConversationAustraliaLeanCenter-leftCredibilityPublished22:15 UTCRatings: AllSides, MBFC
“How Lula turned the tables on the right in Brazil and the US with his comeback presidential victory”
Lula won the runoff and a fourth term in Brazil on Oct. 25, 2026.
Key points
- Lula da Silva won the runoff by more than 3.5 percentage points, over 4 million votes.
- He overcame a first-round deficit to secure a decisive victory on Oct. 25, 2026.
- Campaign emphasized social inequality, clean energy transition, and expanded higher education access.
- Lula used a pro-Lula social media push to outperform expectations and attract diverse voters.
- Minas Gerais flipped to Lula, contributing nearly 700,000 votes in the swing state.
Other reports
- SourceNatureUnited KingdomLeanCenterCredibilityRatings: AllSides, MBFCRead at NatureSourceNatureUnited KingdomLeanCenterCredibilityRatings: AllSides, MBFCRead at Nature
“Brazil election: many scientists relieved as Lula wins surprise victory”
- SourceReutersUnited KingdomLeanCenterCredibilityRatings: AllSides, MBFCRead at ReutersSourceReutersUnited KingdomLeanCenterCredibilityRatings: AllSides, MBFCRead at Reuters
“Brazil's Lula reelected president in runoff vote - Reuters”
- SourceAl JazeeraQatarLeanCenter-leftCredibilityRatings: AllSides, MBFCRead at Al JazeeraSourceAl JazeeraQatarLeanCenter-leftCredibilityRatings: AllSides, MBFCRead at Al Jazeera
“Lula holds off far right with victory in Brazil presidential election”
- SourceThe Wall Street JournalUnited StatesLeanCenterCredibilityRatings: AllSides, MBFCRead at The Wall Street JournalSourceThe Wall Street JournalUnited StatesLeanCenterCredibilityRatings: AllSides, MBFCRead at The Wall Street Journal
- SourceThe Times of IsraelIsraelLeanCenterCredibilityRatings: AllSides, MBFCRead at The Times of IsraelSourceThe Times of IsraelIsraelLeanCenterCredibilityRatings: AllSides, MBFCRead at The Times of Israel
- SourceIrishtimesLeanUnratedCredibilityUnratedRead at IrishtimesSourceIrishtimesLeanUnratedCredibilityUnratedRead at Irishtimes
“Lula wins fourth term as Brazil’s president over Flávio Bolsonaro”
- SourceThenationalnewsLeanUnratedCredibilityUnratedRead at ThenationalnewsSourceThenationalnewsLeanUnratedCredibilityUnratedRead at Thenationalnews
“Lula da Silva wins historic fourth term in Brazil election”
- SourceCNBCUnited StatesLeanCenterCredibilityRatings: AllSides, MBFCRead at CNBCSourceCNBCUnited StatesLeanCenterCredibilityRatings: AllSides, MBFCRead at CNBC
“Lula wins Brazil election in historic comeback against Flávio Bolsonaro - CNBC”
- SourceHindustan TimesIndiaLeanCenterCredibilityRatings: AllSides, MBFCRead at Hindustan TimesSourceHindustan TimesIndiaLeanCenterCredibilityRatings: AllSides, MBFCRead at Hindustan Times
“India’s friend, Trump’s critic: President Lula da Silva wins fourth term in Brazil”
- SourceDailymaverickSouth AfricaLeanUnratedCredibilityUnratedRead at DailymaverickSourceDailymaverickSouth AfricaLeanUnratedCredibilityUnratedRead at Dailymaverick
“Lula’s Brazil election win has given the world breathing space”
- SourceSouth China Morning PostHong KongLeanCenterCredibilityRatings: AllSides, MBFCRead at South China Morning PostSourceSouth China Morning PostHong KongLeanCenterCredibilityRatings: AllSides, MBFCRead at South China Morning Post
- SourceEuronewsLeanUnratedCredibilityUnratedRead at EuronewsSourceEuronewsLeanUnratedCredibilityUnratedRead at Euronews
“'Democracy has won': Europe celebrates Lula's surprise victory in Brazil”
- SourceNbcnewsLeanUnratedCredibilityUnratedRead at NbcnewsSourceNbcnewsLeanUnratedCredibilityUnratedRead at Nbcnews
- SourceFinancial TimesUnited KingdomLeanCenterCredibilityRatings: AllSides, MBFCRead at Financial TimesSourceFinancial TimesUnited KingdomLeanCenterCredibilityRatings: AllSides, MBFCRead at Financial Times
- SourceThe IndependentUnited KingdomLeanCenter-leftCredibilityRatings: AllSides, MBFCRead at The IndependentSourceThe IndependentUnited KingdomLeanCenter-leftCredibilityRatings: AllSides, MBFCRead at The Independent
“The world leaders congratulating Brazil’s Lula on his historic re-election”
- SourceFrance 24FranceLeanCenterCredibilityRatings: AllSides, MBFCRead at France 24SourceFrance 24FranceLeanCenterCredibilityRatings: AllSides, MBFCRead at France 24
“Brazil's Lula reelected president in runoff vote: A look back at his career”
- SourceBloombergUnited StatesLeanCenterCredibilityRatings: AllSides, MBFCRead at BloombergSourceBloombergUnited StatesLeanCenterCredibilityRatings: AllSides, MBFCRead at Bloomberg
- SourceBBCUnited KingdomLeanCenterCredibilityRatings: AllSides, MBFCRead at BBCSourceBBCUnited KingdomLeanCenterCredibilityRatings: AllSides, MBFCRead at BBC
“How 'Lula's Army' WhatsApp chat helped turn Brazil election around”
- SourceThe GuardianUnited KingdomLeanCenter-leftCredibilityRatings: AllSides, MBFCRead at The GuardianSourceThe GuardianUnited KingdomLeanCenter-leftCredibilityRatings: AllSides, MBFCRead at The Guardian
“‘Democracy always’: Lula vows no return to dictatorship in Brazil after election win”
- SourceInIndiaLeanUnratedCredibilityUnratedRead at InSourceInIndiaLeanUnratedCredibilityUnratedRead at In
“Lula’s ‘miracle’ victory buys time for Brazil, resonates globally amid rise of far-right”
- SourceBreitbartUnited StatesLeanRightCredibilityRatings: AllSides, MBFCRead at BreitbartSourceBreitbartUnited StatesLeanRightCredibilityRatings: AllSides, MBFCRead at Breitbart
“Mamdani Congratulates Brazil’s Lula on Shady Reelection Win by Quoting Marxist Slogan”
- SourceThe HinduIndiaLeanCenter-leftCredibilityRatings: AllSides, MBFCRead at The HinduSourceThe HinduIndiaLeanCenter-leftCredibilityRatings: AllSides, MBFCRead at The Hindu
“A final surge: On Luiz Inácio Lula da Silva’s triumph in Brazil - The Hindu”
- SourceCNNUnited StatesLeanCenter-leftCredibilityRatings: AllSides, MBFCRead at CNNSourceCNNUnited StatesLeanCenter-leftCredibilityRatings: AllSides, MBFCRead at CNN
“Lula secures a fourth term in historic comeback in Brazil - CNN”
- SourceSemaforUnited StatesLeanCenterCredibilityRatings: AllSides, MBFCRead at SemaforSourceSemaforUnited StatesLeanCenterCredibilityRatings: AllSides, MBFCRead at Semafor
- SourceThe New York TimesUnited StatesLeanCenter-leftCredibilityRatings: AllSides, MBFCRead at The New York TimesSourceThe New York TimesUnited StatesLeanCenter-leftCredibilityRatings: AllSides, MBFCRead at The New York Times
“How Lula’s Social Media Campaign Helped Him Win Brazil’s Election”
- SourceAP NewsUnited StatesLeanCenterCredibilityRatings: AllSides, MBFCRead at AP NewsSourceAP NewsUnited StatesLeanCenterCredibilityRatings: AllSides, MBFCRead at AP News
- SourceNdtvLeanUnratedCredibilityUnratedRead at NdtvSourceNdtvLeanUnratedCredibilityUnratedRead at Ndtv
“WhatsApp Channel, Social Media: Digital Offensive Behind Lula's Brazil Win”
- SourceMintIndiaLeanCenterCredibilityRatings: AllSides, MBFCRead at MintSourceMintIndiaLeanCenterCredibilityRatings: AllSides, MBFCRead at Mint
- SourceKoreatimesSouth KoreaLeanUnratedCredibilityUnratedRead at KoreatimesSourceKoreatimesSouth KoreaLeanUnratedCredibilityUnratedRead at Koreatimes
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1 1 Lula’s social media campaign helps him win Brazil’s election.
Six major outlets report on the role of Lula’s online campaign.