“Vox launches its first app with an eye toward building paid memberships”

Key points

• Vox released its inaugural mobile application to combine text, audio, and video.
• The app targets paid subscribers, offering ad-free text and podcasts for members.
• Vox membership costs $5 monthly or $60 yearly, with access to all content.
• The program began in May 2024 as part of a broader membership push.
• Vox highlights app as a tool to strengthen audience loyalty amid platform shifts.