OriginalSource9to5macLeanUnratedCredibilityUnratedPublished23:08 UTCSource9to5macLeanUnratedCredibilityUnratedPublished23:08 UTC
“Apple says memory costs and Siri AI will weigh on holiday quarter profit margins”
Apple expects higher memory costs and Siri AI expenses to pressure Q1 2027 margins
Key points
- Apple reports Q4 2026 gross margin at 47.9%, product margin 37.2%.
- Tariff refunds provided about 1 percentage point margin relief in Sep quarter.
- Memory costs cited as primary driver for sequential margin decline.
- Apple Forecasts Q1 2027 gross margins of 45%-46% amid ongoing Siri AI costs.
- CEO Ternus says memory prices are unprecedented and may rise beyond December quarter.
How it got here
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