“Hinge tests a cheaper plan as users become more fed up paying for dating apps”

Key points

• Hinge is testing a new, cheaper tier to attract price-sensitive users.
• The plan includes more filters and custom location boundaries for users.
• Hinge’s CFO says the product is designed for women and price-sensitive users.
• Hinge revenue per payer is about $30 and higher than Tinder, with lower payer penetration.
• Match Group aims to boost non-traditional features like Group Hangouts, Events, and real-time recommendations.