“The Gen Zers you call when the chatbots are talking smack”

Key points

• Gen Z analysts at Nexus Multimedia manage reputation for wealthy clients.
• Firm uses Reddit and other platforms to shape perceptions and counter negatives.
• Young employees audit what LLMs say about clients and craft content.
• Some cases suggest negative articles can cost clients hundreds of millions.
• Founders emphasize hiring younger staff to leverage online-native expertise.