Buses stopped running on Brazil election day, and 'Lula's Army' grabbed their car keys.
Volunteers use private cars to help voters reach polling places after bus service stops.
OriginalSourceThe GuardianUnited KingdomLeanCenter-leftCredibilityPublished13:37 UTCRatings: AllSides, MBFCSourceThe GuardianUnited KingdomLeanCenter-leftCredibilityPublished13:37 UTCRatings: AllSides, MBFC
“The secret behind Lula’s win in Brazil may be an ‘army’ – of social media creators”
Lula used a large social media strategy to win Brazil’s election.
Key points
- Four days before the election, Lula got his first smartphone and adapted his campaign strategy.
- A WhatsApp group called 'Lula’s Army' grew to nearly 11 million followers before the vote.
- André Janones led the army, claiming Lula’s social media engagement determined the outcome.
- Engagement on Bolsonaro's posts was higher, leading Lula to boost organic engagement instead.
- After the victory, Lula joined the Army, delivering coordinated social media efforts and content.
Other reports
- SourceReutersUnited KingdomLeanCenterCredibilityRatings: AllSides, MBFCRead at ReutersSourceReutersUnited KingdomLeanCenterCredibilityRatings: AllSides, MBFCRead at Reuters
“When buses stopped running on Brazil election day, 'Lula's Army' grabbed their car keys - Reuters”
How it got here
The Guardian publishes the article.
concise reads it.
Grouped with Reuters’s report as story 8.
The Brief ranks it 8th.
8 8 Buses stopped running on Brazil election day, and 'Lula's Army' grabbed their car keys.
Volunteers use private cars to help voters reach polling places after bus service stops.