“How a Starbucks drive-thru ‘fast pass’ could actually work”

Key points

• Starbucks plans to recognize participating customers as they arrive at drive-thru.
• The system could present personalized digital menus and streamline payment.
• CEO Niccol described an app-based recognition as a potential fast pass.
• Testing will begin with background AI models in the current fiscal year.
• U.S. same-store sales rose 7.7% in the quarter ending Sept. 27.