“‘They hold us hostage’: Publishers furious over terms change still can’t quit Facebook”

Key points

• Publisher trade groups urge Meta to revise updated terms of service.
• Publishers rely on Meta for audience development, branded content, and engagement.
• Some publishers threaten to abandon Meta if terms don’t change, says exec.
• Facebook traffic to top publishers fell 5% year-over-year; Meta traffic share 3.47%.
• Publishers call for SMS investigation into Meta similar to Google scrutiny.