“Stop exporting your why: A preview of the Future of Communications Conference”

Key points

• J.B. Sauceda to host at Ragan’s Future of Communications Conference in Austin, TX, Nov. 11-13.
• The interview discusses storytelling, media pitching and the role of AI in communications.
• Sauceda emphasizes empathy, legitimacy, and human connection over volume in messaging.
• He advocates a slower pace of communication and critical questioning of what should be said.
• Austin barbecue and city highlights, including La Barbecue and Lady Bird Lake, are suggested for attendees.